MANIFEST - A Health and Fitness Startup
by CrossFit Cofounder Lauren Jenai
As part of the video production team, I worked to create a fun, unique, and immediately recognizable style and personality that was represented across all of Manifest's visual collateral which included a wide array of instructional videos, tutorials, advertisements, interviews, and other exclusive, members-only content.
Our goal was to encourage positive relationships with food and movement while teaching exercise and nutritional science along the way. To achieve this, we used comedy to convey information while creating a lighthearted atmosphere that avoided overtones of shame, belittling, and righteousness.
Our goal was to encourage positive relationships with food and movement while teaching exercise and nutritional science along the way. To achieve this, we used comedy to convey information while creating a lighthearted atmosphere that avoided overtones of shame, belittling, and righteousness.