MANIFEST
With over 60 app content videos and two multi-video ad campaigns, my team worked to create a fun, unique, and immediately recognizable style and personality that was represented across all of Manifest's visual collateral which included a wide array of instructional videos, tutorials, advertisements, interviews, and other exclusive, members-only content. Our goal was to encourage positive relationships with exercise and nutrition while teaching exercise and nutritional science along the way. To achieve this, we used comedy to convey information while creating an atmosphere of positivity that avoided overtones of shame, belittling, and righteousness. Below are stills from this video content.